Profile of Md. Asaduzzaman Babu

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Md. Asaduzzaman Babu

Lecturer

Department of Marketing (MKT)

Faculty of Business Studies

Hajee Mohammad Danesh Science & Technology University, Dinajpur.

E-mail: asadbabumkt@hstu.ac.bd

Mobile: +880-17372-01165


CAREER OBJECTIVE

    I want to share my expertise in education with students and bring my enthusiasm for teaching to their success. Besides teaching, I am very passionate about research in marketing to keep my commitment, which in turn contributes to the industry, society and economy of the world.

RESEARCH INTEREST

    Brand credibility, Green marketing tactics, Sustainability practice, Sustainability marketing approach, Consumer behavior, Purchase intention, Gen Z, Gen Alpha

EDUCATION

  1. Master of Business Administration (MBA), 2018

    Hajee Mohammad Danesh Science and Technology University, Dinajpur-5200

  2. Bachelor of Business Administration (BBA), 2015

    Hajee Mohammad Danesh Science and Technology University, Dinajpur-5200

  3. Higher Secondary School Certificate (HSC), 2011

    Thakurgaon Govt. College, Thakurgaon

  4. Secondary School Certificate (SSC), 2009

    Vaularhat High School, Thakurgaon


PROFESSIONAL EXPERIENCES

  1. Lecturer, Department of Marketing
    Hajee Mohammad Danesh Science & Technology University, Dinajpur-5200

    November 16, 2022 to Present

  2. Officer, Procurement
    Ventura Leatherware Mfy (BD) Ltd., Uttara EPZ, Nilphamari, Bangladesh

    April 01, 2021 to November 15, 2022

  3. Jr. Officer, Procurement
    Ventura Leatherware Mfy (BD) Ltd., Uttara EPZ, Nilphamari, Bangladesh

    June 17, 2020 to March 31, 2021

  4. Jr. Officer, Merchandising
    Ventura Leatherware Mfy (BD) Ltd., Uttara EPZ, Nilphamari, Bangladesh

    August 04, 2018 to June 16, 2020


PUBLICATIONS

Journal Papers

  1. Hossain, M. S., Babu, M. A., & Yusuf, K. M. (2024). Exploring Emotional Dynamics: Word Count Effects in Facebook Posts by Sports Shoe Brands. Heliyon, e39808. [Q1; Cite Score: 3.4 (2024); Indexing: Scopus; Publisher: Cell Press]

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  2. Babu, M. A., Yusuf, K. M., Eni, L. N., Jaman, S. M. S., & Sharmin, M. R. (2024). ChatGPT and generation ‘Z’: A study on the usage rates of ChatGPT. Social Sciences & Humanities Open, 10, 101163.  [Q1; Cite Score: 4.2 (2024); Indexing: Scopus; Publisher: Elsevier]

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  3. Babu, M. A., Ejaz, F., Nasir, A., Jaman, S. M. S., Fodor, Z. J., & Hossain, M. B. (2024). The behavior of students in relation to green marketing as green consumers: A reasoned action approach (RAA). Journal of Infrastructure, Policy and Development, 8(4). [Q2; IF: 0.7; Cite Score: 1.6 (2022); Indexing: Scopus, ESCI (WoS); Publisher: EnPress]

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  4. Rouf, M. A., Begum, H., & Babu, M. A. (2024). Customer Trust and Satisfaction: Insights from Mobile Banking Sector in Bangladesh. International Journal of Science and Business, 34(1), 117-131.

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  5. Rouf, M. A., & Babu, M. A. (2023). User's Adoption of Mobile Financial Service (MFS): An Application of the Structural Equation Model (SEM). Scope, 13(2), 539-551.

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  6. Begum, H., Mehtaj, M., Babu, M. A., & Khatun, M. S. (2023). Determinants of Employee Job Satisfaction: An Empirical Analysis of the Banking Sector in Bangladesh. International Journal of Science and Business, 25(1), 229-244.

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  7. Jaman, S. M. S., Babu, M. A., Uddin, M. J., Sharmin, M., & Zabin, S. (2023). Influential Factors that Affect Farmers' Intention toward Farming. Asian Journal of Agricultural Extension, Economics & Sociology, 41(10), 648-658.

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  8. Rouf, M. A., Babu, M. A., Khatun, M. A., Rasel, M., & Kumar, A. (2019). Measuring Customer’s Satisfaction Level and Service Gap Between bKash and Rocket in Bangladesh.'. American journal of marketing research, 5(2), 29-35.

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  9. Jaman, S. M. S., Roy, B., Rouf, M. A., Babu, M. A., Islam, M. S. S., & Ahmed, M. S. (2020). Measuring the Impact of Foreign Direct Investment (FDI) on Gross Domestic Product (GDP) of Bangladesh.  International Journal of Economics and Business Administration, 6(4), 163-168.

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  10. Rouf, M. A., Uddin, M. K., Uddin, M. M., & Babu, M. A. (2018). Customers Attitude toward hygienic Products based on its price. IOSR J. Bus. Manag, 20(4), 18-21.

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  11. Hassan, M. K., Jaman, S., Amin, M. R., & Babu, M. A. (2018). Factors influencing the Entrepreneurial Intention of Graduate and Non-Graduate Students in Bangladesh. International Journal of Science and Business, 2(2), 282-293.

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  12. Babu, M. A., Sabuj, M. M. I., Hossain, M. A., & Khatun, M. A. (2018). Measuring Customers’ Satisfaction Level towards the Existing Attributes of Refrigerator in Bangladesh. A Comparative Study between Walton Brand and Jamuna Brand. IOSR Journal of Business and Management (IOSR-JBM), 20(1), 42-48.

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Awards and SCHOLARSHIPS

  1. Dean's Scholarship

    Funded by: Faculty of Business Studies, Hajee Mohammad Danesh Science and Technology University, Dinajpur-5200.


PROJECTS

  1. The transmission medium of rumors, and how does it affect stockpiling and price hikes for consumer goods

    Funded by: Institute of Research and Training (IRT), HSTU, Dinajpur. [Grant No. HSTU/IRT/4298]

    Position: Co-Principal Investigator

    Description: The recent price spike in consumer goods in Bangladesh has hit the country's poor and middle class particularly hard. There could be a number of factors at play here, one of which is rumor. All around Bangladesh, prices have risen dramatically. The effects of commodity stockpiling and commodity prices vary depending on the circumstances. The research is progressing toward identifying the causes of price increases in situations where stockpiling is a concern. Stockpiling occurs when rumors spread, and rumors spread either through social media or WoM, or both. Primary and secondary sources are used in the analysis and 400 participants will be surveyed using a convenience sample method. The study will collect the necessary secondary data for the last 22 years (2001-2022) from worlddata.info, which has been online for the past 35 years. Multiple-choice and numeric rating scales will be included in the questionnaire's design. SPSS 25 and Amos 24 will be used to analyze the data. If information comes from a trustworthy source, the general public will have the clarity they need to trust it. The government can take preventative measures to curb speculation, hoarding, and price increases. Price stability that benefits the general public, the economy, and Bangladesh is an absolute necessity.


SOCIAL NETWORK

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