Profile of Md. Asaduzzaman Babu
Md. Asaduzzaman Babu
Lecturer
Department of Marketing (MKT)
Faculty of Business Studies
Hajee Mohammad Danesh Science & Technology University, Dinajpur.
E-mail: asadbabumkt@hstu.ac.bd
Mobile: +880-17372-01165
CAREER OBJECTIVE
- I want to share my expertise in education with students and bring my enthusiasm for teaching to their success. Besides teaching, I am very passionate about research in marketing to keep my commitment, which in turn contributes to the industry, society and economy of the world.
RESEARCH INTEREST
- Brand credibility, Green marketing tactics, Sustainability practice, Sustainability marketing approach, Consumer behavior, Purchase intention, Gen Z, Gen Alpha
EDUCATION
- Master of Business Administration (MBA), 2018
Hajee Mohammad Danesh Science and Technology University, Dinajpur-5200
- Bachelor of Business Administration (BBA), 2015
Hajee Mohammad Danesh Science and Technology University, Dinajpur-5200
- Higher Secondary School Certificate (HSC), 2011
Thakurgaon Govt. College, Thakurgaon
- Secondary School Certificate (SSC), 2009
Vaularhat High School, Thakurgaon
PROFESSIONAL EXPERIENCES
- Lecturer, Department of Marketing
Hajee Mohammad Danesh Science & Technology University, Dinajpur-5200November 16, 2022 to Present
- Officer, Procurement
Ventura Leatherware Mfy (BD) Ltd., Uttara EPZ, Nilphamari, BangladeshApril 01, 2021 to November 15, 2022
- Jr. Officer, Procurement
Ventura Leatherware Mfy (BD) Ltd., Uttara EPZ, Nilphamari, BangladeshJune 17, 2020 to March 31, 2021
- Jr. Officer, Merchandising
Ventura Leatherware Mfy (BD) Ltd., Uttara EPZ, Nilphamari, BangladeshAugust 04, 2018 to June 16, 2020
PUBLICATIONS
Journal Papers
Hossain, M. S., Babu, M. A., & Yusuf, K. M. (2024). Exploring Emotional Dynamics: Word Count Effects in Facebook Posts by Sports Shoe Brands. Heliyon, e39808. [Q1; Cite Score: 3.4 (2024); Indexing: Scopus; Publisher: Cell Press]
Read MoreBabu, M. A., Yusuf, K. M., Eni, L. N., Jaman, S. M. S., & Sharmin, M. R. (2024). ChatGPT and generation ‘Z’: A study on the usage rates of ChatGPT. Social Sciences & Humanities Open, 10, 101163. [Q1; Cite Score: 4.2 (2024); Indexing: Scopus; Publisher: Elsevier]
Read MoreBabu, M. A., Ejaz, F., Nasir, A., Jaman, S. M. S., Fodor, Z. J., & Hossain, M. B. (2024). The behavior of students in relation to green marketing as green consumers: A reasoned action approach (RAA). Journal of Infrastructure, Policy and Development, 8(4). [Q2; IF: 0.7; Cite Score: 1.6 (2022); Indexing: Scopus, ESCI (WoS); Publisher: EnPress]
Read MoreRouf, M. A., Begum, H., & Babu, M. A. (2024). Customer Trust and Satisfaction: Insights from Mobile Banking Sector in Bangladesh. International Journal of Science and Business, 34(1), 117-131.
Read MoreRouf, M. A., & Babu, M. A. (2023). User's Adoption of Mobile Financial Service (MFS): An Application of the Structural Equation Model (SEM). Scope, 13(2), 539-551.
Read MoreBegum, H., Mehtaj, M., Babu, M. A., & Khatun, M. S. (2023). Determinants of Employee Job Satisfaction: An Empirical Analysis of the Banking Sector in Bangladesh. International Journal of Science and Business, 25(1), 229-244.
Read MoreJaman, S. M. S., Babu, M. A., Uddin, M. J., Sharmin, M., & Zabin, S. (2023). Influential Factors that Affect Farmers' Intention toward Farming. Asian Journal of Agricultural Extension, Economics & Sociology, 41(10), 648-658.
Read MoreRouf, M. A., Babu, M. A., Khatun, M. A., Rasel, M., & Kumar, A. (2019). Measuring Customer’s Satisfaction Level and Service Gap Between bKash and Rocket in Bangladesh.'. American journal of marketing research, 5(2), 29-35.
Read MoreJaman, S. M. S., Roy, B., Rouf, M. A., Babu, M. A., Islam, M. S. S., & Ahmed, M. S. (2020). Measuring the Impact of Foreign Direct Investment (FDI) on Gross Domestic Product (GDP) of Bangladesh. International Journal of Economics and Business Administration, 6(4), 163-168.
Read MoreRouf, M. A., Uddin, M. K., Uddin, M. M., & Babu, M. A. (2018). Customers Attitude toward hygienic Products based on its price. IOSR J. Bus. Manag, 20(4), 18-21.
Read MoreHassan, M. K., Jaman, S., Amin, M. R., & Babu, M. A. (2018). Factors influencing the Entrepreneurial Intention of Graduate and Non-Graduate Students in Bangladesh. International Journal of Science and Business, 2(2), 282-293.
Read MoreBabu, M. A., Sabuj, M. M. I., Hossain, M. A., & Khatun, M. A. (2018). Measuring Customers’ Satisfaction Level towards the Existing Attributes of Refrigerator in Bangladesh. A Comparative Study between Walton Brand and Jamuna Brand. IOSR Journal of Business and Management (IOSR-JBM), 20(1), 42-48.
Read More
Awards and SCHOLARSHIPS
- Dean's Scholarship
Funded by: Faculty of Business Studies, Hajee Mohammad Danesh Science and Technology University, Dinajpur-5200.
PROJECTS
- The transmission medium of rumors, and how does it affect stockpiling and price hikes for consumer goods
Funded by: Institute of Research and Training (IRT), HSTU, Dinajpur. [Grant No. HSTU/IRT/4298]
Position: Co-Principal Investigator
Description: The recent price spike in consumer goods in Bangladesh has hit the country's poor and middle class particularly hard. There could be a number of factors at play here, one of which is rumor. All around Bangladesh, prices have risen dramatically. The effects of commodity stockpiling and commodity prices vary depending on the circumstances. The research is progressing toward identifying the causes of price increases in situations where stockpiling is a concern. Stockpiling occurs when rumors spread, and rumors spread either through social media or WoM, or both. Primary and secondary sources are used in the analysis and 400 participants will be surveyed using a convenience sample method. The study will collect the necessary secondary data for the last 22 years (2001-2022) from worlddata.info, which has been online for the past 35 years. Multiple-choice and numeric rating scales will be included in the questionnaire's design. SPSS 25 and Amos 24 will be used to analyze the data. If information comes from a trustworthy source, the general public will have the clarity they need to trust it. The government can take preventative measures to curb speculation, hoarding, and price increases. Price stability that benefits the general public, the economy, and Bangladesh is an absolute necessity.
SOCIAL NETWORK
- Google Scholar Profile
URL: https://scholar.google.com/citations?user=MXMmWoQAAAAJ&hl=en
- Academia.edu Profile
- ResearchGate Profile
- LinkedIn
URL: https://www.linkedin.com/in/md-asaduzzaman-babu-92a86612a/
- Skype