Hajee Mohammad Danesh Science and Technology University, Dinajpur-5200

Hajee Mohammad Danesh Science and Technology University, Dinajpur-5200

Thakurgaon Govt. College, Thakurgaon

Vaularhat High School, Thakurgaon

November 16, 2022 to Present

April 01, 2021 to November 15, 2022

June 17, 2020 to March 31, 2021

August 04, 2018 to June 16, 2020

Hossain, M. S., Islam, T., Babu, M. A., Moon, M., Mim, M., Alam, M. T. U., Bhattacharjee, A., Sultana, M. S., & Akter, M. M. (2025). The Influence of Celebrity Credibility, Attractiveness, and Social Media Influence on Trustworthiness, Perceived Quality, and Purchase Intention for Natural Beauty Care Products. Cleaner and Responsible Consumption, 100277. [Cite Score: 7.8 (2024), IF: 3.7; Indexing: Scopus (Q1), ESCI (Web of Science); Publisher: Elsevier]

Rouf, M. A., Babu, M. A., Siddikee, M. J. A., Islam, M. R., Afrin, M., Hasan, M. M., & Jaman, S. M. S. (2025). The careful consumer: effects of altruistic and egoistic motivation on the purchase intention of green products. Quality & Quantity, 1-23.   [Cite Score: 6.6 (2024); Indexing: Scopus (Q1), ABDC (B), Scimago (SJR); Publisher: Springer]

Babu, M. A., Jaman, S. M. S., Rini, M. G. A., & Hossain, M. A. (2025). Exploring the Influence of Facebook Reels on Consumer Brand Attitude and Purchase Intentions. Marketing, 56(1), 19-34. [CEON WoS IF2: 0.171; Indexing: SCIndeks, DOAJ; Publisher:  Serbian Marketing Association, Belgrade]

Jaman, S. M. S., Fatema, M. R., Imran, K., Eni, L. N., Aktar, M. S., Babu, M. A., & Rouf, M. A. (2025). The Transmission Medium of Rumors, and How Does it Affect Stockpiling and Price Hikes for Consumer Goods. International Review of Management and Marketing, 15(2), 123-131. [Indexing: Scopus; Publisher: EconJournals]

Babu, M. A., Lina, F. T., Ejaz, S., Islam, M. R., Hassan, M. K., Hossain, M. B., & Ejaz, F. (2025). A Firm’s Market Performance: How does Sustainability Practice Influence it? Economics-Innovative and Economics Research Journal, 13(1). [Cite Score: 3.4 (2024); Indexing: Scopus (Q2); Publisher: Sciendo]

Hossain, M. S., Babu, M. A., & Yusuf, K. M. (2024). Exploring Emotional Dynamics: Word Count Effects in Facebook Posts by Sports Shoe Brands. Heliyon, e39808. [Cite Score: 3.9 (2024); Indexing: Scopus (Q1); Publisher: Cell Press]

Babu, M. A., Yusuf, K. M., Eni, L. N., Jaman, S. M. S., & Sharmin, M. R. (2024). ChatGPT and generation ‘Z’: A study on the usage rates of ChatGPT. Social Sciences & Humanities Open, 10, 101163.  [Cite Score: 4.0 (2024); Indexing: Scopus (Q1); Publisher: Elsevier]

Babu, M. A., Ejaz, F., Nasir, A., Jaman, S. M. S., Fodor, Z. J., & Hossain, M. B. (2024). The behavior of students in relation to green marketing as green consumers: A reasoned action approach (RAA). Journal of Infrastructure, Policy and Development, 8(4). [IF: 0.7; Cite Score: 1.6 (2022); Indexing: Scopus (Q1), ESCI (WoS); Publisher: EnPress]

Rouf, M. A., Begum, H., & Babu, M. A. (2024). Customer Trust and Satisfaction: Insights from Mobile Banking Sector in Bangladesh. International Journal of Science and Business, 34(1), 117-131.

Rouf, M. A., & Babu, M. A. (2023). User's Adoption of Mobile Financial Service (MFS): An Application of the Structural Equation Model (SEM). Scope, 13(2), 539-551.

Begum, H., Mehtaj, M., Babu, M. A., & Khatun, M. S. (2023). Determinants of Employee Job Satisfaction: An Empirical Analysis of the Banking Sector in Bangladesh. International Journal of Science and Business, 25(1), 229-244.

Jaman, S. M. S., Babu, M. A., Uddin, M. J., Sharmin, M., & Zabin, S. (2023). Influential Factors that Affect Farmers' Intention toward Farming. Asian Journal of Agricultural Extension, Economics & Sociology, 41(10), 648-658.

Rouf, M. A., Babu, M. A., Khatun, M. A., Rasel, M., & Kumar, A. (2019). Measuring Customer’s Satisfaction Level and Service Gap Between bKash and Rocket in Bangladesh.'. American journal of marketing research, 5(2), 29-35.

Jaman, S. M. S., Roy, B., Rouf, M. A., Babu, M. A., Islam, M. S. S., & Ahmed, M. S. (2020). Measuring the Impact of Foreign Direct Investment (FDI) on Gross Domestic Product (GDP) of Bangladesh.  International Journal of Economics and Business Administration, 6(4), 163-168.

Rouf, M. A., Uddin, M. K., Uddin, M. M., & Babu, M. A. (2018). Customers Attitude toward hygienic Products based on its price. IOSR J. Bus. Manag, 20(4), 18-21.

Hassan, M. K., Jaman, S., Amin, M. R., & Babu, M. A. (2018). Factors influencing the Entrepreneurial Intention of Graduate and Non-Graduate Students in Bangladesh. International Journal of Science and Business, 2(2), 282-293.

Babu, M. A., Sabuj, M. M. I., Hossain, M. A., & Khatun, M. A. (2018). Measuring Customers’ Satisfaction Level towards the Existing Attributes of Refrigerator in Bangladesh. A Comparative Study between Walton Brand and Jamuna Brand. IOSR Journal of Business and Management (IOSR-JBM), 20(1), 42-48.

Rouf, M. A., Babu, M. A., Jaman, S. M. S. Islam, M. R., & Alam, M. T. U. (2025). Investigating Consumer Perceptions and Trust in Blockchain-Enabled Transparency Combined with AI Insights into the True Environmental Impact of Green Products. 1st International Conference on Social Sciences (ICSS-2025), Faculty of Social Sciences, Begum Rokeya University, Rangpur, Bangladesh.

Babu, M. A., Rouf, M. A., Islam, M. R., & Islam, M. (2025). Impact of Green Marketing Practice on Business Performance. 10th International INSEARCH Conference on Governance in Society, Business and Environment. Bangladesh Academy for Rural Development (BARD), Cumilla, Bangladesh.

Funded by: Faculty of Business Studies, Hajee Mohammad Danesh Science and Technology University, Dinajpur-5200.

Funded by: Institute of Research and Training (IRT), HSTU, Dinajpur. [Grant No. HSTU/IRT/4697]

Position: Co-Principal Investigator

Description: The objective of the study is to examine the direct and indirect impacts of green products on both environmental sustainability and user satisfaction, with green consumption behavior serving as a mediating factor. Every division in Bangladesh will participate in data collection process. Data will be collected from 320 respondents and the structural equation model (SEM) will be applied. The data will be analyzed and the hypothesis tested using SPSS Version 25 and Smart PLS Version 4.0.1.0. The project will have a distinct conclusion based on the study's findings. The anticipated result is green product has both direct and indirect effect on both environmental sustainability and user satisfaction. Future study directions may include including various constructs and measures of manufacturers' perspectives on producing environmentally friendly products.

Funded by: Institute of Research and Training (IRT), HSTU, Dinajpur. [Grant No. HSTU/IRT/4298]

Position: Co-Principal Investigator

Description: The recent price spike in consumer goods in Bangladesh has hit the country's poor and middle class particularly hard. There could be a number of factors at play here, one of which is rumor. All around Bangladesh, prices have risen dramatically. The effects of commodity stockpiling and commodity prices vary depending on the circumstances. The research is progressing toward identifying the causes of price increases in situations where stockpiling is a concern. Stockpiling occurs when rumors spread, and rumors spread either through social media or WoM, or both. Primary and secondary sources are used in the analysis and 400 participants will be surveyed using a convenience sample method. The study will collect the necessary secondary data for the last 22 years (2001-2022) from worlddata.info, which has been online for the past 35 years. Multiple-choice and numeric rating scales will be included in the questionnaire's design. SPSS 25 and Amos 24 will be used to analyze the data. If information comes from a trustworthy source, the general public will have the clarity they need to trust it. The government can take preventative measures to curb speculation, hoarding, and price increases. Price stability that benefits the general public, the economy, and Bangladesh is an absolute necessity.

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