Curtin University Australia (Miri campus)

Hong Kong Baptist University, Hong Kong

University of Rajshahi, Rajshahi

University of Rajshahi, Rajshahi

Dhaka College, Dhaka

Rupsha Wahed Ali High School, Manikganj

May 10, 2023 to Present

May 10, 2018 to May 09, 2023

May 10, 2012 to May 09, 2018

May 03, 2009 to May 09, 2012

September 30, 2007 to April 30, 2009

Kalam, A., & Mollah, M. (2026). The efficacy of the use of social media networks and celebrity endorsers on green Consumption: An integrated model of attitude, intention, and actual behavior. Journal of Retailing and Consumer Services, 88, 104472. Q1, SSCI, SC: 22.70, ABDC-A

Adamu, A. A., Sathappan, M., Adeyinka-Ojo, S. F., Sathappan, R., Ahmad, G. I., & Kalam, A. (2025). Effectiveness and learning outcomes of hybrid learning in Malaysian undergraduate courses. Asian Education and Development Studies, 1-19. Q1, ESCI, SCOPUS, SC:8.1 

Hasan, M. M., Chang, Y., Kalam, A., & Rabbanee, F. K. (2025). Social media physician influencers and patients’ participation in value co-creation. Asia Pacific Journal of Marketing and Logistics. Q1, ABDC-A, SSCI, CABS UK. Cite score: 8.7

Kalam, A., Islam, S. M., & Akterujjaman, S. M. (2025). Momentum for organic food purchase intention and actual adoption-moderating effects of social media influencer and celebrity endorser. Food Quality and Preference, 122, 105307, Elesvier, Q1, ABDC-A, Cite Score: 10.4

Hossain, M. A., Wu, R., Kalam, A., Al Masud, A., Islam, T., & Nur Habib, S. (2025). The Impact of Higher Education Service Quality on Institutional Image and Student Satisfaction: The Role of Institutional Image as Mediator. International Social Science Journal.Q2, ABDC-B, Wiley online library, Cite score:1.9

Miraz, M. H., Ya'u, A., Jin, H. H., Aigbogun, O., Sarkar, J. B., Hasan, M. T., & Kalam, A. (2025). Sustainable supply chain visibility management on the ground of blockchain awareness: A systematic literature review. Multidisciplinary Reviews, 8(8), 2025266-2025266. SCOPUS.

Kalam, A., Goi, C.L., & Tiong. Y.Y. (2024).Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions–a multivariate mediation analysis. Marketing Intelligence & Planning, 42 (1), 84-119. ABDC-A, SCOPUS, Q2, SSCI. Cite score: 8.7

Kalam, A., Goi, C.L., & Tiong. Y.Y. (2024). The effects of celebrity endorser on consumer advocacy behavior through the customization and entertainment intention- A multivariate analysis, Young consumers, ahead-of- print. ABDC-B, SCOPUS, Q1, ESCI. Cite score:6.3

Hasan, M. M., Chang, Y., Lim, W. M., Kalam, A., & Shamim, A. (2024). A social cognitive theory of customer value co-creation behavior: evidence from healthcare. Journal of Health Organization and Management, 38(9), 360-388. Q2, ABDC-B, CABS, UK, Cite score: 3.6

Kalam, A., Goi, C.L., & Tiong. Y.Y. (2023). Student motivations for social media use and their effects on academic performance-a meditational approach in emerging market, Interactive Technology and Smart Education, 20 (3), 313-334. SCOPUS, Q1.ESCI, Cite score: 12.0

Hossain, A., Kalam, A., Nuruzzaman, M., & MinHo, K. (2023). The power of live-streaming in consumers’ purchasing decision. SAGE Open, DOI: 10.1177/21582440231197903. SSCI, SCOPUS, Q2. IF: 2.3

Kalam, A., Goi, C.L., & Tiong. Y.Y. (2023). Remodeling Consumer Brand Choice Behavior: The Effects of Social Media Influences and Celebrity Endorsement. MATEC Web of Conferences 377, 02004. Web of science.

Hossain, A., Kalam, A., Hossain, M.H., Sarmin, M.N., & Nuruzzaman, M. (2022). An integrated model of destination advocacy and its direct and mediating effects on destination revisit intention, Business, Management and Economics Engineering, 20 (2), 2.86–311. SCOPUS, Q2.

Kalam, A., Hossain, A., MinHo, K., Beg, M.R., & Nikhat, S.R. (2022). The Role of Social Media in Tourism Development: A Multimodal Mediation Analysis of an Emerging Economy, Asia-Pacific Journal of Innovation in Hospitality and Tourism, 11 (2), 107–126. SCOPUS, Q4

Kalam, A., Hossain, A., & Nusrat, J. (2021). New Normal and Business Sustainability in the Age of Global pandemic, Asia-Pacific Journal of Business, 12 (1), 71-86. KCI index.

Haque, A., Chowdhury, N., Anis, Z., & Kalam, A. (2021). Effects of Service Quality Dimensions on Customers’ Loyalty of Islamic Bank in Bangladesh. The Mediating Role of Satisfaction. Journal of Marketing, University of Rajshahi, 4 (1), 23-39.

Kalam, A., & Hossain, M. A. (2020). Exploring the mediation effect of awareness and quarantine in affecting rate: A study on COVID-19. Social Science Research Network, 3624017.

Kalam, A., & Hossain, M. A. (2020). Does Student Satisfaction Mediate the Relationship between Quality of Higher Education and the Institutional Image?. Does Student Satisfaction Mediate the Relationship between Quality of Higher Education and the Institutional Image.

 Uddin, M. J., Rahman, M. M., Kalam, A., & Rahman, M. F. (2019). Advertising Effectiveness and Influence of Consumer Buying
Decision of LED Television. Asian Business Review, 9 (3), 77-82.  

Uddin, M. J., Kalam, A., Uddin, M. M., & Jaman, S. M. S. (2019). SMS advertising and its relationship with customer purchase intention of value added services. Global Journal of Management and Business Research, 19(6), 32-39.

Kalam, A., Akhtar, R., & Uddin, M. J. (2018). Exploring Tourism Facilities in Dinajpur District of Bangladesh: A Study on Ramsagar National Park. Global Journal of Management and Business Research, 18 (1), 23-29.

Kalam, A., & Mahonta, H. C. (2017). Measuring Service Gap of Higher Education in Bangladesh: A comparative study between Public University and Private University. IOSR Journal of Business and Management, 19 (11), 49-55.

Kalam, A. (2016). Application of Marketing Approaches to the Seed Marketing in Bangladesh. Journal of Science and Technology, 14, 36-41.

Akterujjaman, S.M., & Kalam, A. (2016). Assessing the Gap of Performance of Clinics and Diagnostic Centers in Bangladesh through the SERVQUAL Model: A Case Study on Different Clinics and Diagnostic Centers in Dinajpur District. International Journal of Social and Economic Research, 6 (1), 1-17.

Rahman, M., & Kalam, A. (2014). Assessing Services Gap in Tourism Industry of Bangladesh: A Comparative Study between Rangpur and Dinajpur District. Journal of Business Studies, 8, 141-156.

Abdullah, M., Kalam, A., & Akterujjaman, S.M. (2013). Packaging Factors Determining Consumer Buying Decision. International Journal of Humanities and Management Sciences, 1 (5), 285-289.

Akterujjaman, S.M., Rahman, M. A., Kalam, A., & Kabir, M. Z. (2012). Service Marketing of GrameenPhone Limited- A Study on Effectiveness of Product Policy and Strategy. Journal of Science and Technology, 10, 8-16.

Uddin, M. J., & Kalam, A. (2012). Measuring Satisfaction Level of Grameenphone Internet User in Bangladesh. Journal of Science and Technology, 9 (10), 30-33.

Uddin, M. J., Abedin, M. J., & Kalam, A. (2012). People’s Awareness Towards the Vaccination Program (A Case study of Rajshahi District in Bangladesh). Journal of Science and Technology, 9 (10), 41-44.

Kalam, A., Uddin, M. J., & Oan, M. N. (2012). Present Stats and Nature of User of Debt Card in Bangladesh. Bangladesh Research. Publication Journal, 6 (3), 291- 304.

Rahman, M. A., Kalam, A., Rahman, M. M., & Abdullah, M. (2012). The Influence of Service Quality on Customer Satisfaction: An Empirical Study on Restaurant Services in Khulna Division. Research Journal of Finance and Accounting, 3 (4), 8-15.

Funded by: University of Rajshahi

Funded by: University of Rajshahi

Funded by: UBD, Brunei

Funded by: Korean Government

Funded by: Curtin University

Funded by: HKBU, Hong Kong

Funded by: IRT, HSTU, Bangladesh

Position: Principal Investigator

Description: Cost center: IRT, HSTU, Bangladesh

Funded by: HSTU

Position: Principal investigator

Description: Cost center: IRT, HSTU, Bangladesh.

Funded by: HKBU

Position: Team member

Description: Cost center: School of Business, HKBU, Hong Kong

Funded by: Curtin University

Position: RA

Description: Cost center: CMCRS 2022, Curtin University Australia, Miri campus.