Institute of Bangladesh Studies (IBS), University of Rajshahi, Rajshahi, Bangladesh

Hajee Mohammad Danesh Science and Technology University, Dinajpur

Hajee Mohammad Danesh Science and Technology University, Dinajpur

Thakurgaon Road College, Thakurgaon

Islam Nagar High School, Thakurgaon

September 01, 2022 to Present

September 01, 2016 to August 31, 2022

September 01, 2014 to August 31, 2016

Babu, M. A., Rouf, M. A., Islam, M. R., & Islam, M. (2026). Examining the impact of green marketing practices on business performance: A synergistic application of resource-based view and triple bottom line theory. PLoS One, 21(1), e0333026. [Cite Score: 4.7 (2024), IF: 2.9; Indexing: Scopus (Q1), SCIE (WoS); Publisher: Public Library of Science; Country: United States]

Babu, M. A., Rouf, M. A., Siddique, M. A., Islam, M. R., & Hasan, M. M. (2026). Brand Credibility and Consumer Behaviour in the Sustainability Transition: Mediating Effects of Health and Environmental Motivation. Global Business Review, 09721509261437971. [Cite Score: 12.4 (2025), IF: 1.9; Indexing: Scopus (Q2), ESCI (Web of Science); ABDC (B), ABS (1); Publisher: SAGE Publications; Country: India]

Rouf, M. A., Babu, M. A., Islam, M. R., & Uddin, M. J. (2026). Influence Leads Intention: How Micro-Celebrity Endorsements and Care Motivations Drive Sustainable Consumption. Cleaner and Responsible Consumption, 100394. [Cite Score: 8.1 (2025), IF: 5.3; Indexing: Scopus (Q1), ESCI (Web of Science); Publisher: Elsevier; Country: United Kingdom]

Babu, M. A., Rouf, M. A., Siddique, M. A., Shakib, M. S., & Yasmin, F. (2026). Fear of missing out (FOMO) in flash sales contexts: determinants of purchase intention. Quality & Quantity, 1-25. [Cite Score: 7.2 (2025); Indexing: Scopus (Q1), ABDC (B), Scimago (SJR); Publisher: Springer Nature; Country: Netherlands]

Rouf, M. A., Babu, M. A., Yusuf, K. M., Begum, H., Islam, M. R., & Islam, M. (2025). Ethical Consumption through Reverse Supply Chain: Exploring Product’s Nature as a Mediator in the FMCG Industry. Journal of Open Innovation: Technology, Market, and Complexity, 100608. [Cite Score: 14.0 (2024); Indexing: Scopus (Q1); Publisher: Elsevier; Country: Switzerland]

Mim, M. S., Babu, M. A., Uddin, M. J., & Rouf, M. A. (2025). Price hike of grocery items in Bangladesh: examining the influential factors and how it affects purchase intention. Journal of Revenue and Pricing Management, 1-16. [Cite score:3.4;IF:1.5; Indexing: Scopus (Q3); ESCI(Web of Science); ABDC(B); ABS(1); Publisher: Springer Nature; Country: United Kinhdom]

Rouf, M. A., Babu, M. A., Siddikee, M. J. A., Islam, M. R., Afrin, M., Hasan, M. M., & Jaman, S. M. S. (2025). The careful consumer: effects of altruistic and egoistic motivation on the purchase intention of green products. Quality & Quantity, 1-23.  [Cite Score: 6.6 (2024); Indexing: Scopus (Q1), ABDC (B), Scimago (SJR); Publisher: Springer]

Jaman, S. M. S., Fatema, M. R., Imran, K., Eni, L. N., Aktar, M. S., Babu, M. A., & Rouf, M. A. (2025). The Transmission Medium of Rumors, and How Does it Affect Stockpiling and Price Hikes for Consumer Goods. International Review of Management and Marketing, 15(2), 123-131. [Indexing: Scopus; Publisher: EconJournals]

Rouf, M. A. (2024). Exploring the service gap of mobile financial services in Bangladesh. Journal of Science and Technology, 91, 104.

Rouf, M. A., Begum, H., & Babu, M. A. (2024). Customer Trust and Satisfaction: Insights from Mobile Banking Sector in Bangladesh. International Journal, 34(1), 117-131.

Hossain, M. S., Begum, H., Rouf, M. A., & Sabuj, M. M. I. (2023). Investigation and prediction of users' sentiment toward food delivery apps applying machine learning approaches. Journal of Contemporary Marketing Science, 6(2), 109-127. [Publisher: Emerald]

Rouf, M. A. (2023). Assessing Customer Satisfaction of Mobile Financial Services in Bangladesh: A SERVQUAL and Structural Equation Model Approach. Scope 13(3), 883-903.

Rouf, M. A., & Babu, M. A. (2023). User's Adoption of Mobile Financial Service (MFS): An Application of the Structural Equation Model (SEM). Scope, 13(2), 539-51.

Uddin, M. M., Rouf, M. A., Uddin, M. J., & Sabuj, M. M. I. (2022). Role of NGOs in financial inclusion towards achieving Sustainable Development Goals in Bangladesh. Bangladesh Rural Development Studies (BRDS), 25(2), 11-22.

 Rouf, M. A. (2022). Impact of Consumers’ Buying Behavior on Luxurious Goods during COVID 19. International Journal of Science and Business, 16(1), 59-68.

 Jaman, S. M. S.,  Rouf, M. A., Babu, M. A., & Ahmed, S. A. (2020). Measuring the impact of Foreign Direct Investment (FDI) on Gross Domestic Product (GDP) of Bangladesh. International Journal of Economic and Business Administration, 6(4), 163-168.

Rouf, M. A., Babu, M. A., Khatun, M. A., Rasel, M. & Kumar, A. (2019). Measuring customer’s satisfaction level and service gap between bKash and rocket in Bangladesh. American Journal of Marketing Research, 5(2), 29-35.

Rouf, M. A., & Islam, M. A. (2019). An overview of online marketing: It’s present and future prospect – A study in northern region of Bangladesh. International journal of Science and Business, 3(1), 97-110.

Rouf, M. A., Uddin, M. K., Uddin, M. M. & Babu, M. A. (2018). Customers attitude toward hygienic products based on its price. IOSR Journal of Business and Management (IOSR-JBM), 20(4), 18-21.

Ahammed, M.MU, Sabuj, M.MI, Rouf, M. A., Uddin, M.M & Huq, M.M. (2016), Identifying the role of agricultural loan in reducing seasonal price fluctuation of agricultural crops of farmers in Bangladesh’. The International Journal of Business & Management, 4(8), 159-171.

 Rouf M. A., Rahman M. M, and Uddin M. M. (2016). Students’ satisfaction and service quality of HEIs. International Journal of Academic Research in Business and Social Science, 6(5), 376-390.

Funded by: University Grand Comission (UGC), Bangladesh

Funded by: Faculty of Business Studies, Hajee Mohammad Danesh Science and Technology University, Dinajpur-5200.