Profile of Shekh Md. Sahiduj Jaman
Shekh Md. Sahiduj Jaman
Assistant Professor
Department of Marketing (MKT)
Faculty of Business Studies
Hajee Mohammad Danesh Science & Technology University, Dinajpur.
E-mail: sahidbbahstu@gmail.com
Mobile: +8801738238342
CAREER OBJECTIVE
- I am an Assistant Professor in the Department of Marketing, Faculty of Business Studies, at Hajee Mohammad Danesh Science and Technology University (HSTU), Bangladesh. My academic and research interests lie primarily in consumer behavior, digital marketing, social media marketing, artificial intelligence and technology-enabled marketing, green marketing, sustainable consumption, consumer psychology, and behavioral decision-making.
My research focuses on understanding how emerging technologies, digital platforms, marketing practices, and sustainability-oriented initiatives influence consumers’ attitudes, intentions, and behavioral outcomes. I am particularly interested in examining contemporary consumer issues within the context of developing economies, with a focus on Bangladesh.
My research experience encompasses areas including purchase intention, digital consumer engagement, social media influencers, advertising effectiveness, green consumer behavior, sustainable consumption, consumer boycott, technology adoption, and AI-enabled marketing. Through my research, I aim to contribute to both marketing theory and practice by addressing emerging consumer and technological challenges and generating evidence-based insights for marketers, organizations, and policymakers.
I am also interested in interdisciplinary research at the intersection of marketing, information systems, artificial intelligence, digital transformation, and higher education, particularly in understanding how AI and emerging technologies can be strategically utilized to enhance marketing and information-related activities.
RESEARCH INTEREST
- Consumer Behavior and Purchase Intention I
Digital Marketing and Social Media Marketing I
Artificial Intelligence and Technology-Enabled Marketing I
Green Marketing, Sustainable Consumption and Consumer Behavior I
Consumer Psychology and Behavioral Decision-Making I
Social Media Influencers and Brand Advocacy I
Advertising Effectiveness and Digital Consumer Engagement I
Consumer Boycott and Ethical Consumption I
Marketing Information Systems and Technology Adoption I
Sustainable Marketing and Long-Term Consumer Satisfaction I
Emerging Consumer Trends in the Digital Economy I
EDUCATION
- Master of Business Administration (MBA), 2015
Hajee Mohammad Danesh Science and Technology University, Dinajpur-5200
- Bachelor of Business Administration (BBA), 2013
Hajee Mohammad Danesh Science and Technology University, Dinajpur-5200
- Higher Secondary School Certificate (HSC), 2009
Phulbari Government College, Fubari-Dinajpur.
- Secondary School Certificate (SSC), 2007
Phulbari Model High School
PUBLICATIONS
Journal Papers
Babu, M. A., Sabuj, M. M. I., Jaman, S. M. S., Nila, S. S., & Hossain, M. F. (2026). Influencing the advocates: exploring how social media influencers (SMIs) drive brand advocacy in Gen Z. SN Business & Economics, 6(7), 234. [Cite Score: 2.3 (2026); Indexing: Scopus (Q2), Publisher: Springer Nature; Country: Switzerland]
Read MoreJaman, S. M. S., Babu, M. A., & Abdullah-Al-Mamun, M. (2026). Green choices, greater impact: an application of attitude-behavior-outcome (ABO) theory. Quality & Quantity, 1-25. [Cite Score: 7.4 (2025); Indexing: Scopus (Q1), ABDC (B), Scimago (SJR); Publisher: Springer Nature; Country: Netherlands]
Read MoreBabu, M. A., Alam, M. T. U., Jaman, S. M. S., & Islam, M. R. (2025). Understanding the psychology behind the boycott of Israeli-affiliated brands: A TPB-based study in Bangladesh. Acta Psychologica, 260, 105572. [Cite Score: 3.3 (2024); IF: 2.7; Indexing: Scopus (Q1), SSCI (Web of Science), ABDC(A); Publisher: Elsevier; Country: Netherlands]
Read MoreRouf, M. A., Babu, M. A., Siddikee, M. J. A., Islam, M. R., Afrin, M., Hasan, M. M., & Jaman, S. M. S. (2025). The careful consumer: effects of altruistic and egoistic motivation on the purchase intention of green products. Quality & Quantity, 1-23. [Cite Score: 6.6 (2024); Indexing: Scopus (Q1), ABDC (B), Scimago (SJR); Publisher: Springer Nature; Country: Netherlands]
Read MoreJaman, S. M. S., Fatema, M. R., Imran, K., Eni, L. N., Aktar, M. S., Babu, M. A., & Rouf, M. A. (2025). The Transmission Medium of Rumors, and How Does it Affect Stockpiling and Price Hikes for Consumer Goods. International Review of Management and Marketing, 15(2), 123-131. [Cite Score: 0.3; Indexing: Scopus(Q3); Publisher: EconJournals; Country: Turkey]
Read MoreBabu, M. A., Yusuf, K. M., Eni, L. N., Jaman, S. M. S., & Sharmin, M. R. (2024). ChatGPT and generation ‘Z’: A study on the usage rates of ChatGPT. Social Sciences & Humanities Open, 10, 101163. [Cite Score: 4.3 (2024); Indexing: Scopus (Q1); Publisher: Elsevier; Country: United Kingdom]
Read MoreBabu, M. A., Ejaz, F., Nasir, A., Jaman, S. M. S., Fodor, Z. J., & Hossain, M. B. (2024). The behavior of students in relation to green marketing as green consumers: A reasoned action approach (RAA). Journal of Infrastructure, Policy and Development, 8(4). [IF: 0.7; Cite Score: 1.0 (2023); Indexing: Scopus (Q2), ESCI (WoS); Publisher: EnPress; Country: United States]
Read MoreBegum, H., Uddin, J., Jaman, S. M. S., & Roy, S. S. (2023). The Impact of E-Banking Service Quality on Customer Satisfaction: Evidence from Sonali Bank Limited, Bangladesh. Journal of Science and Technology, 80, 87.
Read MoreJaman, S. M. S., Babu, M. A., Uddin, M. J., Sharmin, M., & Zabin, S. (2023). Influential Factors that Affect Farmers' Intention toward Farming. Asian Journal of Agricultural Extension, Economics & Sociology, 41(10), 648-658.
Read MoreIslam, T., Jaman, S. M. S., & Lubna, T. R. (2021). Measuring service gap of banking services in Bangladesh-A study based on selected private commercial bank in the Northern Region. Global Journal of Management and Business Research, 21, 55-62.
Read MoreUddin, M. J., Kalam, A., Uddin, M. M., & Jaman, S. M. S. (2019). SMS advertising and its relationship with customer purchase intention of value added services. Global Journal of Management and Business Research, 19(6), 32-39.
Read MoreHassan, M. K., Jaman, S.M.S., Amin, M. R., & Babu, M. A. (2018). Factors influencing the Entrepreneurial Intention of Graduate and Non-Graduate Students in Bangladesh. International Journal of Science and Business, 2(2), 282-293.
Read MoreBabu, M. A., Jaman, S. M. S., Rini, M. G. A., & Hossain, M. A. (2025). Exploring the Influence of Facebook Reels on Consumer Brand Attitude and Purchase Intentions. Marketing, 56(1), 19-34. [CEON WoS IF2: 0.171; Indexing: SCIndeks, DOAJ; Publisher: Serbian Marketing Association, Belgrade; Country: Serbia]
Read MoreJaman, S. M. S., Roy, B., Rouf, M. A., Babu, M. A., Islam, M. S. S., & Ahmed, M. S. (2020). Measuring the Impact of Foreign Direct Investment (FDI) on Gross Domestic Product (GDP) of Bangladesh. International Journal of Economics and Business Administration, 6(4), 163-168.
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Book Chapter
Hossain, M. S., Jaman, S. M. S., Begum, H., Datta, R. K., Rouf, M. A., & Sabuj, M. M. I. (2026). Measuring Satisfaction and Purchase Intention of Smartphones for Learning Purposes Towards Emotional Aspects of Students: TAM and SOR Approaches. In Insights on Consumer Psychology in the Digital Landscape (pp. 211-250). IGI Global Scientific Publishing. [Indexing: Scopus]
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PROJECTS
- Green Consumption: Assessing the Impact of Eco-Friendly Products on Long-Term Sustainability and Customer Satisfaction
Funded by: Institute of Research and Training (IRT), Hajee Mohammad Danesh Science and Technolog University
Position: Principal Investigator
Description: FY: 2024-25; [Grant No. HSTU/IRT/4697] [Grants: BDT: 1,44,000]
- The transmission medium of rumors, and how does it affect stockpiling and price hikes for consumer goods
Funded by: Institute of Research and Training (IRT), Hajee Mohammad Danesh Science and Technolog University
Position: Principal Investigator
Description: FY: 2023-24; [Grant No. HSTU/IRT/4298] [Grants: BDT: 1,10,000]
SOCIAL NETWORK
- Google Scholar Profile
URL: https://scholar.google.com/citations?hl=en&user=hK1FV9MAAAAJ&view_op=list_works&sortby=pubdate